How we made nature lovers check their bodies on ticks
The Flemish governmental department Zorg en Gezondheid relaunched their campaign Wees niet gek, doe de tekencheck. (Don’t be silly, check yourself on ticks.) The advice is simple : when you go on an outdoor adventure, check yourself on ticks afterwards. If you happen to find one on your body, remove it safely and follow up on it.
We optimized the existing campaign with fresh designs, and collaborated with Indiville to conduct research on ticks. We stuffed the press release with interesting data, causing the small scale campaign to reach a lot of media coverage nonetheless.
Finally, we optimized the website’s flow and SEO.