Play sports mother's day
How we honored Belgium's top athletes' greatest supporters.
Mothers are the greatest supporters in the world. That’s why Play Sports gave Belgium’s top sporters the chance to honour their mothers for Mother’s Day. Big names like Sven Nys, Eden Hazard, Evi Van Acker, Imke Courtois, Wout Van Aert, Jelle Vossen and the Aerts-brothers all recorded a video in which they thanked their mom for her years of support during their career. The videos were broadcasted on Play Sports on Mother’s Day.
On top of that Ghent’s football players also wanted to thank their mothers, so they enrolled a giant tifo during the game Ghent – Charleroi. The tifo displayed pictures of Ghent-players and their mothers accompanied by the message: “To our greatest supporters: Happy Mother’s Day!”
And that’s how Play Sports confirmed that it remains the Sports Channel for supporters by supporters. Because strong fans make better sport.