Small Town, Big City

How we helped Visit Leuven present itself to European millennials

Leuven is a beautiful place. As a Leuven-based agency, that’s something you don’t have to tell us. That’s why we didn’t hesitate to help Visit Leuven to come up with a concept and make content about locals to promote Leuven with European millennials.

The power of Leuven lays within its small scale, combined with its metropolitan character. That’s why we came up with the concept of Small Town, Big City. With that baseline, we told the story of Leuven locals, who passionately talk about their Leuven.

We adapted the videos to the mobile usage of the European millennials: short, snappy social video’s for Facebook and Instagram told the story of the Leuven locals in de language of our target audience.

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