Last Night a DJ Saved My Life
How we helped drivers to keep sufficient distance with vehicles in front of them.
Every year, about 7000 car accidents happen in Flanders due to an insufficient distance between the vehicles. The 2-second rule is a way too devious and unknown rule. That’s why Bonka Circus and VSV (Flemish Institute for Traffic) launched a project to help drivers to keep a sufficient distance with the vehicle ahead of them.
By replacing the 2-second rule with the famous hit ‘Last Night a DJ Saved My Life’, we gave drivers a fun and easy way to estimate the distance with drivers ahead. In radio, on social and on posters next to the roads, drivers where reminded to get their funk on and test the trick while driving. We even put ‘Last Night a DJ Saved My Life’- road marks on two of the busiest highways in Flanders. The campaign was immediately covered by the press, which made even more drivers aware that this song can really save your life.