How we created new touchpoints for popular cartoonist and TV-personality Jeroom
Jeroom is world famous in Belgium for his cartoons in Humo and his television work for VIER. But nowadays, people don’t want to wait for a new magazine or TV-show to come out. They want to connect with their idols whenever, wherever they want.
That’s why we created jeroom-inc.com, a brand new website on which Jeroom’s work is featured. To launch the new website, we created a webshop where people could buy a typical Christmas sweater, with a touch of Jeroom of course. The sweater sold out in no time.
And in 2017, it will be even harder for the fans to miss out on their idol. Jeroom was named creative director for The Foodmaker, a healthy and honest restaurant chain. His absurdist designs will soon be all over the place: in restaurants, shops, on Foodmaker packaging, trucks, coffee cups… Name it, it will have Jeroom all over it.