ING Football

How we made football cheaper for youngsters in Brussels.

To many youngsters, a football team is the place to grow their talent and to unlock their full potential. But subscription fees (in Brussels, specifically), can be so high that a lot of talent is lost.

That’s why ING Belgium and Bonka Circus launched an online platform on which we showed parents how to reduce football expenses. The only thing they needed was the postal code of the players’ home address and their health insurance. Our tool showed parents in which ways they could save money:

• Refund by your health insurance

• Sports cheques by the commune

• Refund by the public centre of social welfare

• Contribution by the employer

That’s how we want to make football affordable for youngsters and how we showed that ING is a forward thinking bank with empowering clients as their primary mission.

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