CurieuzeNeuzen

How we helped to organise the biggest civil investigation of air quality ever.

A person inhales about 15.000 liters of air per day. That amount even increases when you’re moving intensively. Up to 60 liters per minute while jogging for example. Or 20 liters per minute for a child who’s playing outside. Luckily, the air that we breathe is free, but still incredibly precious. Because how clean is the air that we breathe?

That’s the question that De Standaard investigates with CurieuzeNeuzen Vlaanderen. Together with Universiteit Antwerpen and Vlaamse Milieumaatschappij they organised the biggest civil investigation of air quality ever. But they needed the help of 20.000 civilians who would measure the air quality in their street. So, we helped De Standaard in activating civilians to be part of the campaign by making them dwell on the quality of the air that they breathe.

The campaign focused on 3 themes: jogging, biking to work and playing outside. 3 activities almost everyone can relate to. In TV, cinema, print, radio, OOH and of course social media we asked people how clean the air is that they breathe. And we asked them to be part of the campaign and measure the air quality in their street. The results will be out in September.

The collaboration with Bonka Circus was of immense importance for De Standaard. We sought after a mobilising concept to involve everyone in Flanders in our citizen science project Curieuzeneuzen.
‘How clean is the air you run/bike/play in?’ were exactly the right incentive questions to trigger a massive response. Bonka hit the nail on the head, and 55.000 people responded to our call.
Manu Naert - De Standaard

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